Ecosystem of Samsung Smart Devices UX Project

Role: UX / Project Lead | Period: 10 months, 2011-2012

Samsung needed a unified UX to integrate its ecosystem. As a UX designer, I spearheaded the development of a cross-device framework and block-composite patterns for Galaxy smartphones, tablets, TVs, and smart devices. Launched at CES 2013, the project increased multi-device ownership by 38%, improved cross-device usability by 52%, and maintained a leading 26.4% market share in the premium smart TV segment.

Recognition:
CES UX Innovation Award
US Consumer Choice Best Innovation Award
Prime Minister's Award, KR