Advertisement for Nike's Sustainability Initiative, a personal project

Role: Project Lead | Period: 3 weeks, 2023

Wanted to showcase a brand demonstrating commitment to sustainability and diversity through visual storytelling. Develop a compelling 3D motion advertisement illustrating Nike's use of recycled materials and continuous product lifecycle. Designed a visual narrative showing recycled material particles forming tadpole-like threads that transform into shoes, which then evolve into other products in a continuous cycle. Produced a dynamic 3D animation that effectively communicated Nike's sustainability story and brand values.

Tools/Tech: Cinema 4D, Adobe Photoshop, After Effects, Figma, video editing software, audio mixing tools.