Summary
Nice to Meat Analogue Branding Campaign
Role: Product Design l Period: 4 weeks, 2022 l Client: Independent Project
Identified strategic opportunity for meat analogue promotion targeting health-conscious carnivores concerned with environmental impact. Developed multi-platform branding architecture appealing to traditional meat enthusiasts. Constructed cohesive visual identity encompassing logo design, packaging, promotional materials, mobile interface, and spatial prototypes—delivering comprehensive brand ecosystem effectively communicating plant-based benefits while maintaining authentic appeal for meat consumers.
Tools/Tech: Photoshop, Illustrator, Figma, HTML, CSS, etc.
Category
Brand Activation
UX UI design
Visual Design
