Nice to Meats Analogue

Created a comprehensive branding campaign called “Nice to Meat Analogue” to ensure that sustainable meat alternatives are appealing to traditional meat lovers with a consistent visual identity and design elements across multiple platforms.

Summary

Nice to Meat Analogue Branding Campaign, a personal project

Role: Project Lead | Period: 4 weeks, 2022

Situation: As a meat lover concerned with personal health and environmental impact, identified opportunity to promote meat analogues through compelling branding.
Task: Create a multi-platform branding package that would make meat alternatives appealing to meat enthusiasts.
Action: Designed cohesive visual identity including logo, product packaging, promotional posters, mobile app UX/UI, and spatial design prototypes.
Result: Delivered a complete brand ecosystem that effectively communicated the benefits of meat analogues while maintaining appeal for traditional meat consumers.

Tools/Tech: Photoshop, Illustrator, Figma, HTML, CSS, JavaScript, color papers, recycled forms, etc.